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MAH-ZE-DAHR


MAH-ZE-DAHR

BAKERY

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MAH-ZE-DAHR


MAH-ZE-DAHR

BAKERY

 

creative direction, brand strategy, positioning, naming, brand identity, packaging, marketing assets, interior consulting, styling

 
 

CREATE "SPACE"

Banker turned baker, Umber Ahmad was in a position to build a bakery with the support of famed restauranteur Tom Colicchio. She had a killer cake recipe, a brilliant entrepreneurial mind, and all the ingredients for a uniquely branded opportunity. 

Knowing she’d launch within an oversaturated market, it was necessary that I start this project with an in-depth competitive analysis to act as a jumping off point for brand positioning, naming strategy, brand identity, packaging as well as concept, consulting and styling for interior design.

*photography by Stephen Kent Johnson + Vanessa Rees

 
With cupcake shops owning the world of “happiness” and french patisseries evoking “romance”, Mah-Ze-Dahr bakery had to embrace a unique position: mystery and desire.

With cupcake shops owning the world of “happiness” and french patisseries evoking “romance”, Mah-Ze-Dahr bakery had to embrace a unique position: mystery and desire.

In Urdu, the word mazedar describes the taste essence of food, its flavor, and magic that make it delicious. This one word captures the life of a taste experience, unique to each person but cohesive in its stories. It represents something that one cannot describe but wants to experience over and over again.

In Urdu, the word mazedar describes the taste essence of food, its flavor, and magic that make it delicious. This one word captures the life of a taste experience, unique to each person but cohesive in its stories. It represents something that one cannot describe but wants to experience over and over again.

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MASTERS IN BRANDING


THE
MASTERS IN BRANDING PROGRAM

The School of Visual Arts

MASTERS IN BRANDING


THE
MASTERS IN BRANDING PROGRAM

The School of Visual Arts

logo, brand identity, custom typographY, interiors

 

The School of Visual Arts in New York City launched a new masters program in Branding. The Department needed an original logo and brand identity that was professional, creative and personal. It was important that the program communicate its affiliation to an established university while sharing that it was a new and original educational offering.

 

 
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