creative direction, brand strategy, positioning, naming, brand identity, packaging, marketing assets, interior consulting, styling
Banker turned baker, Umber Ahmad was in a position to build a bakery with the support of famed restauranteur Tom Colicchio. She had a killer cake recipe, a brilliant entrepreneurial mind, and all the ingredients for a uniquely branded opportunity.
Knowing she’d launch within an oversaturated market, it was necessary that I start this project with an in-depth competitive analysis to act as a jumping off point for brand positioning, naming strategy, brand identity, packaging as well as concept, consulting and styling for interior design.
*photography by Stephen Kent Johnson + Vanessa Rees