logo, brand identity, custom typography, interiors
The School of Visual Arts in New York City launched a new masters program in Branding; the first of its kind in the United States. Starting from the ground up, the department needed everything from a logo, brand identity, website, marketing assets and a studio that evoked promise, professionalism and inspiration.
*photography by vanessa rees, michael weber photography + scott lerman
Inspiration came in the form of oversized home libraries, lush leathers in rich caramel colors, bold typography and personal touches that one might in a home.